Workforce International Group
Workforce International Group is a privately owned Australian industrial services business delivering workforce solutions, traffic management and line marking services across the country.
While today we operate at national scale through multiple brands, offices and depots, the business was built from very practical beginnings in a backyard shed in Rosebery, New South Wales. That origin matters because it continues to shape how Workforce operates.
From a small Terrace House to a National Group
Workforce’s growth has been shaped by practical beginnings and a deliberate approach to scale.
How Workforce Began
Workforce was founded in 1991 as a hands-on operation focused on people, reliability and getting the work done properly. In its earliest days, administration, planning and coordination were run from a shed in a backyard.
Calls were answered directly, problems were solved quickly, and trust was built one job at a time.
Built on Practical Fundamentals
There were no layers or complex structures, just a commitment to showing up, delivering safely, and maintaining strong relationships with clients and workers. These early fundamentals established a practical, accountable way of operating that remains relevant today.
Growth Without Losing Perspective
More than three decades later, Workforce’s head office in Rosebery now overlooks that same location. The business has grown significantly, but that physical connection to its beginnings remains a reminder of the principles that built it: accountability, practicality and respect for the people doing the work.
Growth was never pursued for its own sake. Workforce expanded carefully, ensuring capability, systems and governance matured alongside scale.
Company History Key Milestones and Major Contracts
What started as a one-office labour hire business in 1991 has grown into one of Australia's most trusted providers of recruitment, traffic management and road services built job by job, contract by contract
Company founded industrial labour hire, NSW
Commenced business as a specialist labour hire company, initially focused on metal and construction trades.
Service expansion into semi-skilled and process work
Added process workers, forklift drivers, semi-skilled and unskilled workers to the service offering.
Event staffing division launched
Expanded into event staffing, covering sporting events and other major occasions.
Traffic control business commenced
Launched traffic control services following market testing in the Central Coast region, developed as a value-added labour hire service. Also expanded recruitment operations into Central and Northern New South Wales.
Sydney Olympics security and staffing (3,500 guards)
Won the contract to train and supply 3,500 security officers for the Sydney Olympic and Paralympic Games, ahead of major international competitors. WIG established regional recruitment centres across NSW and a 24-hour call centre to manage delivery at scale.
Olympic Labour Network 500+ casual staff
Joined the Olympic Labour Network, providing over 500 casual staff to various Olympic venues.
Acquired TrafficMan (Grafton and Tamworth, NSW)
Purchased TrafficMan, a regional traffic control business in Northern NSW, opening offices in Grafton and Tamworth.
Acquired Chubb's traffic control operations Melbourne office opened
Purchased Chubb's NSW and Victorian traffic control operations and opened a Melbourne office.
Three acquisitions national expansion (Perth, Adelaide, Brisbane, Cairns
Acquired Australian Traffic Management. Opened regional offices in Perth, Adelaide, Brisbane and Cairns to service Qantas and AQIS account wins. Also purchased Country Linemarking operations in Perth, Bunbury (WA) and Adelaide (SA).
Acquired Menai Linemarking (Sydney)
Purchased Menai Linemarking operations in Sydney, NSW.
Acquired Arrow Traffic Services (Sydney)
Purchased Arrow Traffic Services operations in Sydney, NSW.
Acquired Dolphin and Enforce Traffic Control (NSW)
Purchased both Dolphin Traffic Control and Enforce Traffic Control in New South Wales.
Two Queensland acquisitions CQ Traffic and Traffic Technologies
Purchased CQ Traffic Control in Gladstone, QLD, and acquired the Traffic Management Division of Traffic Technologies, with operations across QLD, NSW, Victoria and South Australia.
Darrell Lea Chocolate Brand Revival
Following Darrell Lea entering voluntary administration, WIG was engaged by the new owner to help revive the brand, employing over 150 staff across day, afternoon and night production shifts.
Two Queensland acquisitions CQ Traffic and Traffic Technologies
Purchased CQ Traffic Control in Gladstone, QLD, and acquired the Traffic Management Division of Traffic Technologies, with operations across QLD, NSW, Victoria and South Australia.
Acquired Mid-Coast Traffic Control (Macksville, NSW
Purchased Mid-Coast Traffic Control in Macksville, NSW.
Acquired Trafficca Road Services (Melbourne, VIC)
Purchased Trafficca Road Services in Melbourne, VIC.
West Gate Tunnel Traffic Management (VIC)
Awarded traffic management services across all stages of the West Gate Tunnel project, one of Melbourne's most significant road infrastructure projects providing an alternative crossing to the West Gate Bridge. Construction commenced January 2018 with completion in late 2025.
Victorian Government Deep Cleaning Program 340 Staff Deployed
Engaged by the Victorian Government to supply 230 staff for its Covid-19 Deep Cleaning Program across rest areas, bus stops, traffic lights and public spaces. WIG's delivery led to an additional 110 staff being requested, completing the project on time and within budget.
Resmed 200+ Contingent Workers Daily
In response to global demand for respiratory machines and the temporary closure of ResMed's Singapore production facilities, WIG supplied an additional 100 contingent workers across ResMed's facility, growing to more than 200 on-site staff daily.
North East Link Traffic Management (VIC)
Awarded traffic management services across all past and current stages of North East Link, Victoria's largest road infrastructure project ($15.8 billion). Early works commenced 2020, tunnelling commenced mid-2024, with project opening expected in 2028.
CPB Contractors (SA) Active Contract
Awarded contract with CPB Contractors in South Australia, supporting major civil infrastructure delivery.
15th Successive Year As Major TfNSW Supplier, Category D And G
Attained 15 years in succession as the major supplier to Transport for New South Wales in Category D Industrial and Category G contracts, servicing depots from the Victorian border to Broken Hill and north to the Queensland border. No lost time injury record maintained throughout.
Suburban Rail Loop Traffic Management (VIC)
Awarded traffic management services for the Suburban Rail Loop East, Victoria's transformational new orbital rail project connecting Melbourne's middle suburbs. Construction commenced 2022 with first trains expected from 2035.
Endeavour Energy (NSW)
Awarded contract with Endeavour Energy, supporting electrical infrastructure maintenance and upgrade works across greater Western Sydney.
TfNSW Vegetation Management and Ventia Sydney TfNSW Project, NSW
Awarded traffic management services for the Suburban Rail Loop East, Victoria's transformational new orbital rail project connecting Melbourne's middle suburbs. Construction commenced 2022 with first trains expected from 2035.
Humelink East Transmission Project (NSW)
Awarded contract on the Humelink East project, part of one of Australia's largest electricity transmission infrastructure programs connecting the Snowy Mountains generation to the NSW grid.
Acciona (SA) Active Contract
Awarded contract with Acciona for South Australian infrastructure works, supporting the ongoing expansion of WIG's SA operations.
Logan to Gold Coast Faster Rail (QLD)
Awarded contract on the $5.75 billion Logan and Gold Coast Faster Rail project, a key Queensland Government priority investment doubling tracks between Kuraby and Beenleigh and supporting delivery ahead of the Brisbane 2032 Olympic and Paralympic Games.
Essential Energy (NSW)
Awarded contract with Essential Energy, delivering services across rural and regional NSW electricity network works.
Captains Flat Illawarra NSW Government Project
Awarded NSW Government contract for road works in the Illawarra and Captains Flat region.
Torrens to Darlington Alliance (SA) Active Contract
Awarded contract on South Australia's biggest ever infrastructure project the $15.4 billion River Torrens to Darlington project, the final 10.5km section of Adelaide's 78km North-South Corridor. Construction commenced late 2025 with completion expected by 2031.
Tram Grade Separation (SA) Active Contract
Awarded traffic management services for the tram grade separation project in Adelaide, improving safety and traffic flow at key intersections.
Fleurieu Connection Alliance CPB Contractors (SA)
Awarded contract with the Fleurieu Connection Alliance (CPB Contractors), delivering road services on major South Australian infrastructure.
Acquired Momentum Traffic Control (Pakenham and Traralgon, VIC)
Purchased Momentum Traffic Control, a Melbourne-based traffic management company with offices in Pakenham and Traralgon. Momentum delivers traffic control, traffic management plans, traffic guidance schemes, pedestrian management and equipment hire across Melbourne and regional Victoria, further strengthening WIG's Victorian road services footprint.
Built for Operational Reality
Our operating model has always been shaped by live environments and real-world delivery requirements.
Shaped by Live Environments
From the outset, Workforce was shaped by real operational demands rather than theory. That mindset continues to define the group today.
We support essential industries where reliability is critical and conditions are often live, complex and unforgiving.
Services Designed to Work on the Ground
Our services span recruitment and labour hire, traffic management and line marking, delivered through specialist entities that understand their operating environments.
Rather than forcing a single delivery model across all services, Workforce has grown through clearly defined brands, each with specific capability, leadership and accountability.
Focused on Outcomes
This structure allows us to maintain group-wide standards while still responding to local conditions, risks and client requirements. Our focus is not simply on supplying people or services, but on supporting outcomes through consistent delivery, safe execution and clear communication on site.
Structured Growth and Strong Governance
As the business scaled, systems and governance were developed to support long-term performance.
Building the Right Foundations
As Workforce expanded, structure and governance became essential to sustaining performance. Growth was supported by deliberate investment in systems, controls and leadership capability.
Practical Management Systems
Today, Workforce operates under structured management systems designed to support quality, safety and environmental performance across all entities. These systems are practical and operationally focused, supporting frontline delivery while providing transparency and assurance at a group level.
Embedded Compliance and Oversight
Compliance is embedded into how work is planned, mobilised, delivered and reviewed. Responsibilities are clearly defined, reporting is consistent, and performance is monitored across regions and service lines.
This approach has allowed Workforce to scale responsibly while supporting larger clients and multi-state operations without losing control or visibility.
National Capability, Local Accountability
Our structure balances scale with on-the-ground decision-making.
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A Network Built for Coverage
Workforce operates across multiple states and territories through a network of offices and depots servicing metropolitan, regional and remote locations. This footprint allows us to mobilise quickly and consistently while maintaining strong local knowledge.
Consistency Without Centralisation
Clients engage with Workforce knowing that expectations, standards and systems remain consistent regardless of geography. At the same time, delivery remains local and is supported by teams who understand their regions, regulatory requirements and operational challenges. This balance enables Workforce to support complex programs of work while remaining responsive on the ground.
Our Workforce at the Centre
Despite its scale, Workforce remains a people-based business at its core. Our workforce includes thousands of people operating daily across a wide range of environments. Many have built long careers with the group, contributing deep operational knowledge and continuity for clients.
Supporting Performance and Retention
We understand that our reputation is shaped by how our people perform on site, how they communicate, how they manage risk, and how they represent the business. As a result, we place strong emphasis on onboarding, training, supervision and ongoing support. Looking after people properly is not a marketing statement for Workforce. It is a fundamental requirement for consistent delivery and long-term success.
A People-Based Business
Our people remain central to how Workforce delivers and maintains its reputation.
Join Our Team
What Has Not Changed
The principles that shaped Workforce continue to guide the business today.
Principles That Still Apply
While Workforce has evolved significantly since its early days, the fundamentals remain unchanged. We remain grounded in practical delivery. We remain accountable for the outcomes we support. We remain focused on building a business that values people, safety and consistency.
Responsibility Grows With Scale
Standing in our Rosebery head office today and overlooking where the business began is a reminder that scale does not replace responsibility. It increases it. From a small terrace house to a national group, Workforce International Group continues to be guided by the same principles that built it: doing the work properly, supporting the people who deliver it, and building systems that enable safe, reliable outcomes across Australia.
